In the wake of the Threads debacle, which was Meta’s attempt to compete with Elon Musk’s brainchild, Instagram is now setting its sights on another feature from Musk’s social media empire. The latest experiment from Instagram involves a unique feed, exclusively catering to its Verified users, providing an improved user experience and, in turn, an enticing opportunity for businesses and creators.
This exciting development was unveiled by Instagram’s head, Adam Mosseri, who disclosed that this new feature will allow users to access posts solely from verified accounts. This means that users no longer need to sift through their entire feed to discover content from their favorite celebrities, influencers, and brands. It’s a game-changer for user experience and content discovery on the platform.
This new feed option is part of Instagram’s broader Meta Verified subscription service, which encompasses user authentication and offers several perks, including priority customer support and exclusive stickers. According to Mosseri, this feature is aimed at streamlining content discovery for businesses and creators, making it easier for them to connect with their target audiences.
In a recent Instagram broadcast, Mosseri stated, “We’re testing a new way for users to explore their Instagram feed and reels by toggling to see posts only from Meta Verified accounts. We’re exploring this as a new control for users and a way for businesses and creators to gain more visibility. Let us know if you’d be interested in using this feature.”
Additionally, Mosseri provided a sneak peek of how the new feed option will be presented. According to the image he shared, “Meta Verified” will be listed under “Following” and “Favorites” when users tap on the Instagram logo. This straightforward design will make it easy for users to switch between their regular feed and the exclusive Meta Verified feed.
Not only does this development make it more convenient for regular users to track content from verified accounts, but it also enhances the appeal of obtaining Meta Verified status for businesses and creators. The subscription, priced at $11.99 on the web and $14.99 in the app, offers a package of benefits that can significantly boost visibility and credibility in the online space.
However, Mosseri has not revealed specific details about the testing phase, such as its scope or eligibility criteria. Meta Verified is a paid subscription program available for both Instagram and Facebook users, and it has been making waves since its launch earlier this year. Subscribers gain access to a blue verification checkmark, enhanced customer support, and protection against impersonation, making it a coveted status for many users.
Initially, Meta Verified was trialed in Australia and New Zealand before expanding its reach to the United States and businesses. As of spring 2023, it became available in the United Kingdom, Canada, India, and most global markets. This expansion demonstrates the growing demand for a service that enhances user trust and credibility on social media.
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