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Saudi Arabia: A Paradigm Shift with Riyadh’s First Liquor Store

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Saudi Arabia: A Paradigm Shift with Riyadh's First Liquor Store

In an unprecedented move, Saudi Arabia is gearing up to open its first liquor store in the capital, Riyadh. This groundbreaking development is particularly aimed at serving non-Muslim diplomats. According to the documentation, customers will need to register through a mobile app, obtain a clearance code from the Foreign Ministry, and adhere to a monthly purchase quota.

This step is a part of Crown Prince Mohammed bin Salman’s efforts to open the traditionally strict Muslim country to tourism and business. It’s also an integral component of the Vision 2030 plans, which aim to diversify the economy beyond oil. The new store will be located in Riyadh’s Diplomatic Quarter, home to various embassies and diplomatic residences. However, it remains unclear whether this facility will be extended to other non-Muslim expatriates. Saudi Arabia hosts millions of expatriates, predominantly Muslim workers from Asia and Egypt. Sources familiar with the plan indicate that the store will open in the coming weeks.

Strict Alcohol Laws in Saudi Arabia

Saudi Arabia has historically had stringent laws against alcohol consumption. Violations could result in hundreds of lashes, fines, imprisonment, and expatriates could face deportation. However, recent legal changes have largely replaced the punishment of lashes with imprisonment. Previously, alcohol was only available through diplomatic mail or the black market.

Easing of Strict Laws

In recent years, Saudi Arabia has relaxed some of its strict laws. These include segregation of men and women in public places and the requirement for women to wear fully covering black garments or abayas. As Crown Prince Mohammed’s grip on power strengthens, several changes have been implemented. These include opening the country to non-religious tourism, music festivals, and allowing women to drive.

Vision 2030 and Economic Diversification

The Vision 2030 initiative encompasses the development of local industries and logistics centers, with the aim of creating hundreds of thousands of job opportunities for Saudi citizens.


The decision to open a liquor store in Riyadh marks a significant shift in Saudi Arabia’s approach to alcohol, aligning with broader social and economic reforms under Vision 2030. This move reflects the country’s endeavor to modernize and diversify its economy, stepping away from its oil-dependent past. The introduction of a liquor store, especially in the diplomatic quarter, symbolizes a new era of openness and international engagement.

The registration process via a mobile app and the need for a clearance code from the Foreign Ministry ensures controlled access, balancing modernization with cultural and religious sensibilities. This careful approach demonstrates Saudi Arabia’s commitment to evolving while respecting its Islamic roots.

The change in legal stance regarding alcohol, from lashes to imprisonment, signifies a shift towards a more standardized legal framework. This is consistent with the broader legal reforms occurring across the nation.

As the country prepares to welcome the store’s opening, the move is seen as a test case for future reforms. If successful, it could pave the way for further liberalization in other sectors. The store will likely be closely monitored to assess its impact on Saudi society and its alignment with the country’s long-term objectives.

Saudi Arabia’s Vision 2030 is not just about economic diversification but also about social transformation. The plan aims to create a more vibrant society, capable of attracting tourists and expatriates from around the world. The liquor store in Riyadh is just one piece of this larger puzzle, representing a bold step towards a more open and diverse Saudi Arabia.

This strategic shift, while potentially controversial, is a clear indication of Saudi Arabia’s commitment to reinventing itself as a modern, progressive nation ready to engage with the global community on new terms. The country’s leadership seems determined to balance tradition with modernity, preserving its cultural heritage while embracing change that aligns with global trends.

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