Mahindra has revamped its flagship SUV, the XUV700, for 2024 with an array of upgrades and enhancements. This latest iteration comes packed with new features, an alluring black color option, and several cosmetic alterations, propelling it into the forefront of the competitive SUV market.
Revolutionizing Comfort: The New XUV700 Interior
The new XUV700 is now available in both the AX7 and AX7L variants, offering the option of captain seats. This addition not only enhances the comfort levels but also caters to a growing segment of users who prefer a more personalized and luxurious driving experience. The seats are not just about comfort; they come with ventilated front seats coupled with memory ORVMs, a feature connected to the custom seat profiles, which is a testament to Mahindra’s attention to detail and customer-centric approach.
Stunning Aesthetics: The Napoli Black Edition
Mahindra introduces a stunning new Napoli Black color in the 2024 XUV700, available across the AX7L and AX7 variants. This bold new color is complemented by a matching black grille and black alloy wheels, encapsulating a trend that resonates well with both consumers and car enthusiasts alike. The choice of this new black hue is a strategic move, aligning the XUV700 with the current popularity of black-colored vehicles, while also giving it a distinctive and sophisticated appearance.
Feature-Rich and Connected: The 2024 XUV700
In the realm of technology, the XUV700 takes a significant leap forward. It now comes equipped with Firmware Over-The-Air (FOTA) updates, enhancing its connected car capabilities. This includes an impressive suite of 83 connected car features powered by AdrenoX. Among these are 13 new features such as EcoSense Leaderboard, M Lens, and a Toll Diary. The vehicle also boasts forecast alerts, vehicle status updates, location-based features, enhanced safety, distant work functionalities, and support for third-party apps, making it a technological powerhouse on wheels.
Pricing Strategy: The Competitive Edge
Mahindra has strategically priced the XUV700 to dominate the market. The AX trim starts at a competitive price of INR 13.99 lakh, while the top-end AX7L variant is priced at INR 23.99 lakh. This pricing structure is a clear indicator of Mahindra’s intent to make the XUV700 an accessible option for a broad range of customers, without compromising on quality or features.
Powertrain: Continuity and Performance
The new XUV700 maintains its reliable powertrain options with no changes in the lineup. It continues to offer a 2.2-liter diesel and a 2.0-liter turbo petrol engine, both available in automatic and manual gearbox options. This decision to retain the existing powertrains underlines Mahindra’s confidence in the performance and reliability of these engines, ensuring that the XUV700 remains a strong contender in terms of power and efficiency.
The XUV700’s Role in Mahindra’s Success
The XUV700 has long been a cornerstone in Mahindra’s lineup, contributing significantly to its sales and market presence. The introduction of captain seats, a feature previously available, now becomes more relevant for owners who prefer not to drive themselves. These updates are a strategic move by Mahindra to target new competitors in the highly competitive SUV segment priced below INR 25 lakhs.
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